YOU COULD BE THE NEXT GAMBLER

Group Members:
Ho Ping Yi, Ker Hui Yi, Law Jia Yee, Tang Yi Qi, Tan Zhe Qing, Wong Ting Yue



Project Brief:
Combating Loan Shark Culture 
The pervasive loan shark culture in Malaysia has led to exploitation and abuse. We need design-driven solutions to address this issue, encouraging people to seek financial assistance through legitimate channels instead of loan sharks.

A campaign include short video, series of poster and interactive installation for social experiments. To tackle how human desire for quick gains control their behaviour. And to influence them not to excessive gambling by showing the consequences of gambling and borrow loan shark. Through the use of the title "You Could Be the Next Gambler" the campaign prompts audiences to reflect on their own actions and decisions.

Issue (WHAT)
Excessive gambling and loan shark reliance are rising in Malaysia due to unrealistic hopes for quick wealth and easy access to gambling.


Problem
The normalisation of legal gambling platforms and easy access to loan sharks has led to a rise in potential gamblers.

Insight (WHY)
Many people view gambling as an entertainment, unaware they could become addicted gamblers who may face financial distress and reliance on loan sharks.


Solution (HOW)
The immersive campaign uses simulated casinos to engage people, raising awareness that they could become potential gamblers when viewing gambling as mere entertainment to avoid reliance on loan sharks.


Sustainability
The campaign's materials will be shared on outreach platforms for wider reach. Collaborating with educational organizations will integrate the content into long-term efforts, fostering early awareness of gambling risks and loan shark reliance across generations.

Experience Hall
Create interactive casino environments to capture reactions and raise awareness about responsible gambling.


Final Video
Our video captures real-life reactions in a social experiment, highlighting the dangers of chasing quick money. By sharing these experiences, we aim to educate viewers on the risks of excessive gambling and relying on loan sharks, encouraging smarter financial choices.

Attract potential gamblers to participate to assess how human desire control their behaviour through providing limited casino chips.

Provide Loan shark service to people who need more casino chips to continue gambling, and test their ability to resist high interest loan shark through providing limited casino chips.


The Dark Room
If the lender not able to pay back debt in limited time, they will need to enter the dark room and suffer the harassment from loan shark in audio form.

Showcase series of poster about the consequences of excessive gambling.

Display the video which showing various consequences of borrowing from loan shark.

Our campaign planted seeds of awareness among 110 ordinary participants, highlighting the risks of gambling and loan shark activities, making Malaysians more vigilant.