YOU COULD BE THE NEXT GAMBLER

Group Members:

Ho Ping Yi, Ker Hui Yi, Law Jia Yee, Tang Yi Qi, Tan Zhe Qing, Wong Ting Yue

Issue (WHAT)
Excessive gambling and loan shark reliance are rising in Malaysia due to unrealistic hopes for quick wealth and easy access to gambling.

Problem
The normalisation of legal gambling platforms and easy access to loan sharks has led to a rise in potential gamblers.

Insight (WHY)
Many people view gambling as an entertainment, unaware they could become addicted gamblers who may face financial distress and reliance on loan sharks.

Solution (HOW)
The immersive campaign uses simulated casinos to engage people, raising awareness that they could become potential gamblers when viewing gambling as mere entertainment to avoid reliance on loan sharks.