STICK TOGETHER UNITE 4EVER
















Group Members:

Carmen Wong Ja Wen, Law Jia Yee, Ling Zhi Yun, Ker Hui Yi, Wong Ting Yue


Get ready to Stick Together and Unite 4ever with Morganfield’s x Trolls Band Together! Inspired by Morganfield’s signature Sticky Bones and the heartwarming message of unity from the movie, this special campaign celebrates the strength of togetherness through every adventure, challenge, and celebration. Our bond makes us stronger—and sweeter—when we stick together. To mark this joyous collaboration, Morganfield’s is launching four brand-new meal sets, each crafted to bring people closer through delicious moments shared at the table. Let the feast (and fun) begin!








 
Masthead Design


Stick Together Unite 4ever Signify that the campaign will be launching four new meal sets in Morganfield’s.








Thematic Teaser


Poppy and Branch appeared from the tap

John Dory sliding down the handle of the pan

Floyd appeared from the pocket
of the Morganfield’s staff

Bruce and Clay appearing on the dining table






Thematic Announcement


Morganfield’s comes alive with a vibrant new key visual featuring the beloved Trolls, now making their cheerful appearance at the restaurant. Set against a warm brown background, the scene captures the Trolls gathering for a delightful feast, symbolizing joy, togetherness, and hearty indulgence. To further captivate the audience, an animated version of the key visual will be launched on social media, bringing the playful energy of the Trolls to life and inviting everyone to join the fun-filled dining experience at Morganfield’s.






Tactical Teaser


Morganfield’s comes alive with a vibrant new key visual featuring the beloved Trolls, now making their cheerful appearance at the restaurant. Set against a warm brown background, the scene captures the Trolls gathering for a delightful feast, symbolizing joy, togetherness, and hearty indulgence. To further captivate the audience, an animated version of the key visual will be launched on social media, bringing the playful energy of the Trolls to life and inviting everyone to join the fun-filled dining experience at Morganfield’s.






Announcement Of New Meals Set










Announcement of Digital Activation


The Filter Game is now live on Morganfield's official Instagram! Engage in our #Guess&Win challenge by correctly identifying songs from the movie. Guess all 5 songs with a simple tilt of your head and stand a chance to win exclusive vouchers. It's time to join the fun with Morganfield's.













Q &A Filter Game


The filter will be released on Instagram, and the #Guess&Win Challenge announcement posts will be posted to inform the audience about what they can do for this activity.







Announcement of Ground Activation


Unleash your inner Troll! Dance like Branch, Poppy, or the whole gang in our #Dance&Win challenge! Groove to Troll 3 tunes, conquer the
dance machine, and win epic prizes. Let's get funky with Morganfield's!

Participating Morganfield's Restaurants:
Pavilion KL, IOI City Mall, and Publika

Challenge Duration: 4 weeks














Ground Activation - Dance Machine Interface


Step 1: Choose Your Troll Avatar

Step 2: Pick a Troll Tune from the movie!

Step 3: Dance on the #Dance&Win

Machine for 1 Minute!

Step 4: Check the Leaderboard & Win Big!






Announcement of Digital Activation


â—Ź Grand Prize - 'Trolls Band Together' CD

â—Ź Second Prize - an Exclusive T-shirt

â—Ź Third Prize - a Movie Ticket

â—Ź To claim any of these prizes, they must secure one of the top three highest scores in the game.






Out of Home - Signage