CELCOM DIGI PACKET DESIGN
CelcomDigi x M&C Saatchi present an exciting brief to design Chinese New Year packets, celebrating cherished traditions and the timeless virtues of Chinese culture.
Concept:
This artwork captures the joy and unity of Chinese New Year, highlighting its cultural significance. Fireworks symbolize prosperity and luck, while red firecrackers invite good fortune. The gathering of family reflects the importance of togetherness and shared joy. By preserving these traditions, the artwork ensures their emotional and cultural essence continues to inspire future generations.
Concept:
This artwork captures the joy and unity of Chinese New Year, highlighting its cultural significance. Fireworks symbolize prosperity and luck, while red firecrackers invite good fortune. The gathering of family reflects the importance of togetherness and shared joy. By preserving these traditions, the artwork ensures their emotional and cultural essence continues to inspire future generations.
Moodboard & Colour Palettes
Illustration